![]() Mark Patricof’s firm has now closed 14 private equity deals since it launched in 2018. ![]() It’s a $17 billion market just for functional aftermarket accessories, so it’s a big market and they’re the leader.” Patricof, the founder and CEO, also noted that the vast majority of his investment firm’s clients are truck owners. “Add that all together, and it’s a really compelling deal. “You’ve got great financial metrics, you’ve got a great lead investor, you’ve got owned IP and you’ve got a consumer play that hasn’t been fully exploited yet,” said Mark Patricof of what made Michigan-based Truck Hero an appealing opportunity. Patricof Co’s investment was part of a consortium led by private equity firm L Catterton, and more than 30 of Patricof’s athlete clients were investors in the deal, including Cincinnati Bengals quarterback Joe Burrow, Brooklyn Nets forward Blake Griffin, Dallas Cowboys quarterback Dak Prescott, Green Bay Packers quarterback Aaron Rodgers and New York Knicks guard Kemba Walker. If this data is unavailable or inaccurate and you own or represent this business, click here for more information on how you may be able to correct it.Patricof Co, an investment firm used by athletes to access private equity deals, has closed an investment in Truck Hero, the nation’s top seller of aftermarket parts and accessories for trucks and Jeeps. VIEW ADDITIONAL DATA Select from over 115 networks below to view available data about this business.
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